Walt Rolle - AI Revenue Workflow Architect

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Many mid-market B2B professional services firms and associations have already invested in MarTech, CRM, or commerce platforms, then stopped at Phase 1. Operational pressure and tighter budgets pushed Phase 2 down the priority list. The result: underutilized data, fragmented engagement signals, and stalled retention and revenue growth. 

There is still value to unlock by activating data, scoring engagement, and automating the workflows that actually move member and customer value. 

I help B2B leaders that influence revenue (marketing, sales, membership, etc.) at $25M–$300M organizations execute the next phase without disrupting core systems. The work follows the G.R.O.W. Pathway™, a 90-day model that moves from diagnostic to architecture to a live, measurable workflow. The output isn’t a strategy deck. It’s something running, adopted, and tied to business outcomes. 

I bring 25 years of architecture, engineering, and team leadership across the customer lifecycle: CMS, CRM, marketing automation, digital experience architecture, commerce, AI-assisted content workflows, and service operations. Enterprise experience applied pragmatically to untangle complex data and disconnected platforms through cross-functional alignment. 

Let's work together to build:

• A unified, maintainable cross-team workflow
• A launch-ready human + AI process for renewal, retention, or pipeline progression 
• A predictable content engine that delivers valuable messaging
• Measurable improvements without ripping out core systems