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Frictionless Digital Expertise

Lighting the path ahead with precision and integrity.

Book a Free Consultation

Frictionless Digital Expertise

Lighting the path ahead with precision and integrity.

Book a Free Consultation

Flexible Roles

Fractional CTO

Deploy a hyper-nimble mix of leadership and technical chops to create roadmaps, rationalize platform mix, transform agile teams, lead complex programs, and supplement executive oversight.

Solution Architect

Connect digital engagement platforms, attack spot challenges like data modeling, design high impact end-to-end use cases, and diagnose troubled areas.

Strategy Consultant

Package attractive offerings, author airtight contracts & RFPs, and accelerate R&D of new go-to-markets for your professional services business.

ROI Generating Offers

MarTech Stack Roadmap

MarTech Maturity Elevate

Identify opportunities for increasing revenue and reducing costs with a methodical step-by-step process to identify industry disruption, diagnose current capabilities, and demystify the transition to increased maturity. At the conclusion of this roadmap your team will have clear next steps for quick win projects, current vs. future state architecture, plus vision of what's ahead for up to 18 months.

Duration: 4 weeks

Fees: $36,000

MarTech Maturity Elevate

Utilize the tools you have now to make an impact and report measured results. In this rapid hands-on exercise, we will identify a few cases of what's possible and put it into action. Then you will be equipped on how to measure results so marketing ROI can be communicated to stakeholders. Examples of outcomes (but not limited to): GenAI assisted tactics, A/B testing, and multi-platform messaging automation.

Duration: 5 weeks

Fees: $45,000

Platform Rationalization

MarTech Maturity Elevate

Platform Rationalization

Skip analysis paralysis and get dedicated attention focused on choosing your next tool. With over 15,000 choices of Marketing Technology, burgeoning AI utilities, and thousands of more adjacent platforms, the possibilities may seem endless. In this project we will quickly define the goal and a short list, helping us bake off to a winner with maximum confidence. Alternatively, you can have an existing mix evaluated for cost optimization.

Duration: 4-6 weeks

Fees: $36,000 - $50,000

Agile Architecture Audit

Professional Services Center of Excellence

Platform Rationalization

Coordinating various skillsets to break down a complex product into pieces and build it in the proper sequence is a daunting task with inherent risks and opportunities for inefficiency. This effort can be tailored to evaluate current operations or get a new program off the ground. By utilizing best practice checklists, functional / technical expertise, and domain experience, a strong operation can be established with maximum efficiency and minimum blind spots.

Duration: 4-8 weeks

Fees: $36,000 - $68,000

Customer Data Activator

Professional Services Center of Excellence

It is likely you have dozens of tools gathering customer data today: channel activity, submitted forms, and transaction history. In this effort we will choose a high value goal, identify where the data resides, model the information into something impactful, and determine how to operationalize it for ongoing ROI. Today you can take advantage of your data in analytics tools, CRM, commerce, CDP, and more, synthesize this information, and claim revenue opportunities.

Duration: 6 weeks

Fees: $50,000

Professional Services Center of Excellence

Whether your organization is new to offering services or has been doing it for years, you can seek opportunities to improve processes, optimize pricing, enhance customer success, and reduce project risk. This program evaluates your service operations against a baseline of best practices, quickly identifying the greatest areas of opportunity. You will be able to implement adjustments that improve margin and increase customer satisfaction, taking your services to the next level.

Duration: 5 weeks

Fees: $45,000

B2B Commerce & Marketplaces

Airtight Deliverable Packaging

Each business has unique characteristics around the products and services it sells and how it interacts with its clients. In a series of workshops, we will work together to identify a product or service that can be transformed to self-service, so your customers can engage with you freely. At the conclusion, platform technology, core use cases, and a roadmap to get there will be established.

Duration: 4-6 weeks

Fees: $36,000 - $50,000

Airtight Deliverable Packaging

Creating accurate deliverables requires attention to detail, strong writing skills, and deep experience delivering prior contracts in a B2B environment. Get dedicated assistance authoring service contracts that protect scope, generating RFPs that demand detailed responses, or packaging your own go-to-markets that stimulate buyer interest.

Duration: 1-6 weeks

Fees: $12,000 - $45,000

Exceptional Results

Enterprise Pharma MarTech Transformation

Rapidly crafted future state architecture, roadmap, and final platform selection for consolidated B2B and B2C operations across multiple brands. Ramped multiple projects of 50+ team members for the agile delivery of several web properties connected to content management, marketing automation, analytics capture, identity management, and patient data.

Legacy Email Modernization

Consolidated disparate email operations from 15+ year old technologies to a modern SaaS platform with preferences connected to an intricate headless experience. Stakeholders were able to recapture management of the program using modern tools while retaining high levels of personalization for the end customer.

Modular Content to Retail Channel Proliferation

Designed and architected an end-to-end process that seamlessly connected marketing tools to arrange modular content for a myriad of channel formats. Marketers were able to define campaign content once with alternative layouts that could then auto generate formats for email, web banners, print, and digital displays.

B2B Manufacturing Commerce Reinvention

Architected a content management and commerce solution to manage multiple brands with central operations. Led multiple teams to deploy web properties and perform tear down of legacy assets. Marketers were able to realize increased revenue and customer engagement while investing less time in back-office operations utilizing modern tools.

B2C Commerce Rescue

Assumed development operations of new brand launch for a leading retailer. Strengthened delivery efforts by establishing architectural principles and coaching the team through agile best practices.

Healthcare IT Product Development

Led 50+ engineers in the delivery of multiple greenfield products for a leading Healthcare IT platform. Mentored development leads by establishing architecture and coding difficult assignments. The client enjoyed multiple product launch successes while talent was seamlessly orchestrated across various providers.

Data Analytics Roadmap

Evaluated an unstructured data challenge for a startup that was unable to scale the customer base. Defined a technical solution and roadmap that would unlock new levels of scale while keeping internal operations roughly the same.

Meet Your Expert

25 Years of Technology Excellence

Throughout my career I have enjoyed building software, implementing platforms, integrating systems, modeling data analytics, leading project teams, operating business units, facilitating workshops, creating new ideas, and most importantly helping people. My scale of responsibility has ranged from mid-market to global enterprises. Below are some of my proudest accomplishments, which I hope to build upon for your success.

Awards / Community

6x Sitecore Strategy MVP
2x Coveo MVP
Partner Experience Award (Solution Catalog) 2024
2x Honorable Mention Best Content Optimization 2020
Best Commerce Experience 2018
Dozens of speaking events

Certifications

Project Management Professional (PMP)
Sitecore XM Cloud, .NET Developer 10, Personalize, CDP, OrderCloud
Salesforce Platform Developer I
Microsoft .NET
Microsoft Dynamics CRM
uCommerce

Industries Served

Healthcare (providers, IT, & Payer), Life Sciences, Pharma, Manufacturing, Retail, Software, Professional Services, Financial Services, Insurance, Associations, Quick Serve Restaurant (QSR), Higher Education, Utilities, Commercial Real Estate

Light 516

Light 516

Frictionless Digital Expertise

Frictionless Digital Expertise

Flexible Roles

Fractional CTO

Solution Architect

Strategy Consultant

ROI Generating Offers

MarTech Stack Roadmap

MarTech Maturity Elevate

MarTech Maturity Elevate

MarTech Maturity Elevate

MarTech Maturity Elevate

MarTech Maturity Elevate

Platform Rationalization

MarTech Maturity Elevate

Platform Rationalization

Agile Architecture Audit

Professional Services Center of Excellence

Platform Rationalization

Customer Data Activator

Professional Services Center of Excellence

Professional Services Center of Excellence

Professional Services Center of Excellence

Professional Services Center of Excellence

Professional Services Center of Excellence

B2B Commerce & Marketplaces

Airtight Deliverable Packaging

Airtight Deliverable Packaging

Airtight Deliverable Packaging

Airtight Deliverable Packaging

Airtight Deliverable Packaging

Exceptional Results

Enterprise Pharma MarTech Transformation

Legacy Email Modernization

Modular Content to Retail Channel Proliferation

B2B Manufacturing Commerce Reinvention

B2C Commerce Rescue

Healthcare IT Product Development

Data Analytics Roadmap

Meet Your Expert

25 Years of Technology Excellence

Let's Chat

How to Connect

Light 516 Consulting

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